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Honey opens Leeds office and makes host of appointments

Sheffield-headquartered housebuilder Honey has opened a new office in Leeds and made five senior appointments to support its expansion in Yorkshire.

Ben Smith has been recruited by Honey Yorkshire as land director and Kyle Danton has joined as commercial director. Simon Hogg has been hired as construction director, while Wayne Moses and Curtis Sorren have joined as head of technical and head of sales respectively.

The Honey Yorkshire team is based in the new 5,000 sq ft Leeds office, which is located on the Thorpe Park Leeds development just off junction 46 of the M1.

Smith has joined from housebuilder Avant Homes and has 25 years’ experience within the housebuilding sector. He will lead on Honey Yorkshire’s land acquisition strategy across the region.

With more than 36 years’ experience, Hogg has joined from Keepmoat Homes. As construction director, he is responsible for the delivery of Honey Yorkshire’s new build homes.

Danton, who has 26 years’ experience in the housebuilding industry, joins from Avant Homes. At Honey, he is responsible for overseeing the commercial function of the Yorkshire region.

Joining from property developer and investor Artisan Real Estate, Moses has 26 years of experience in the housebuilding sector. His new position sees him lead on Honey Yorkshire’s overall technical delivery.

Sorren brings with him eight years of sales experience within the housebuilding industry, having previously held positions at Avant Homes, Bellway Homes and Barrett. In his new role, Sorren will support Honey Yorkshire’s customers throughout the homebuying process.

Honey chief executive Mark Mitchell said: “The opening of our Leeds office provides us with the perfect platform to accelerate our growth plans across Yorkshire.

“To enable this, we need the right people. Ben, Curtis, Simon, Wayne and Kyle all have outstanding experience within their respective fields and will play a pivotal role in Honey Yorkshire’s expansion across the region.

“I welcome all five of them to the business and look forward to working closely with them to build on the momentum with have already built and provide more people with the opportunity to own a Honey home.”

Honey announced the launch of its two regional offices, Honey Yorkshire and Honey Central, following the appointment of Chris Coley as managing director. Honey Central is based out of the housebuilder’s existing premises on Ecclesall Road in Sheffield.